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Say goodbye to 2020 with this #fundraising opportunity, one with a good #ROI. Why focus on lapsed (or “it’s-been-a-while”) donors? Lapsed donors already know your #organization. #Research shows some just forgot to give. Renewing #donors is less expensive than finding new ones. Where did your lapsed...
Got the #messages ready but not the #followers? A short list of no- and low-cost options: Feature the icons of your social media platforms in a visible place on your website and provide links for site visitors to follow. Invite #newsletter subscribers to follow you on social media. Cross-post (e.g...
Sabrina Vourvoulias' latest feature story in Generocity captures a broad set of points, aspirations, hopes, and needs, with a strong focus on #Philly. In fact, I think the views of these terrific #leaders could well represent the issues facing communities and organizations across the U.S. One of my...
5 reminders of what works when it comes to #engagementstrategy: 1. Feature (and #tag) a #donor, #volunteer, employee, or #board member. 2. Share credible #news related to your #mission. 3. Interview an #expert related to your #programs. 4. #Reshare & credit #followers who #post about the...
While there are many #resources and #data to turn to in our field, certain voices demonstrate their #value time and again. Indiana University Lilly Family School of Philanthropy and Marts & Lundy, Inc. are among some of the best sources, in my experience. Projections, historical giving, trends, and...