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Carvana and Uncle Bill – what of their success relates to the new age of today's fundraising? Carvana, the creator of car vending machines and touchless car-buying tapped into a powerful truth about the used car buying market: people don't necessarily want to talk with a human salesperson when...
In fundraising, it is vitally important to measure your yield ratio*, meaning the number of positive results you get divided by the number of asks you are putting out. Another way to think of this is your return on investment (ROI) of time and effort. How many times did you need to ask to obtain 20...
Hiring fundraisers is a challenging and often repetitive task: the mean and medium turnover rates are between 16 to 22 months, depending on which study (or average) you follow. You want to bring in a high performing team player who stays, preferably well beyond the average tenure. During the...
In the middle of a pandemic, we may be forced to redesign a resource generation strategy for what makes sense now. What is one thing in our minds we should never let go of? Relationships. We know that grant-based fundraising will continue to evolve as many funders make structural changes and shift...
Working as the fundraising manager for Tiffany Palmer’s campaign to win election to Philadelphia Judge of the Court of Common Pleas, I learned firsthand just how urgent political fundraising can be. It was a thrill and a privilege to be a part of Palmer’s successful campaign, and at times, it felt...