4 Hacks to Jump Start Your Strategic Plan & Infuse Greater Pipeline Revenue
I have seen these steps net results, even for organizations without experience in these arenas:
1. Planned Giving => Find creative ways to celebrate planned gifts – through video, written testimonials, online gatherings, or mailers -- and integrate communication about past gifts. Provide examples of how a new gift can impact on your mission.
2. Environmental Scan => Explore how your peer organizations around the country raise programmatic income to see how you can increase revenue without indirectly or directly penalizing clients.
3. Research => Run current donors and prospects through a *new* wealth screen process and get to work communicating more with these folks.
4. Branding => Schedule a brand refresh, or a more thorough rebranding, after the plan is completed and use the occasion to leverage new supporters (resources, connections, $$$, and media).
Photo is of the 100 Mile View in the Blue Mountains near Jim Thorpe, PA.