How much more effective at influencing your audience is a video testimonial over text? [First post in a series]
Sunday, January 17, 2021
Here are some of the thoroughly, reliably, and objectively researched findings about video versus text:
- Video has higher memory retention rates over text and still images.
- Open rates and video share rates are significantly higher; unsubscribe rates are much lower.
- Viewers trust a video message much more.
- People stay on your website longer when there is video content.
It's true - many nonprofits refrain from #videocontent integration into #communicationstrategy due to perceived or actual lack of staff time, tech deficits, and initial start-up costs.
Next posts – I will further build the case for using video. in #2021planning.
Image source: SVTVNetwork Blog