Looking for Objective Research: ROI for Nonprofit CRM Systems

👓 Most of what I've discovered thus far is #funded or driven by #forprofit firms without specifications on their #methodology.

🌸 The findings among these groups is based on incomparable variables that would likely be nearly impossible to replicate and therefore I am skeptical about their utility.

===> Do you know of any studies that provide a #methodology for a standard to measure the #ROI for implementing a #CRM?

🌻 I'm curious as to what guidelines and what performance measures would be set.

Maybe one of my expert colleagues will know: 

Marcus Iannozzi Pierre-Etienne Kaluzny Bob Sullivan Ashley Suhler Tobin Kyle Curry Maggy Wilkinson Noah D. Drezner Michael D. Soileau