How much more effective at influencing your audience is a video testimonial over text? [First post in a series]

Here are some of the thoroughly, reliably, and objectively researched findings about video versus text:

• Video has higher memory retention rates over text and still images.
• Open rates and video share rates are significantly higher; unsubscribe rates are much lower.
• Viewers trust a video message much more.
• People stay on your website longer when there is video content.

It's true - many nonprofits refrain from #videocontent integration into #communicationstrategy due to perceived or actual lack of staff time, tech deficits, and initial start-up costs.

Next posts – I will further build the case for using video. in #2021planning.

Image source: SVTVNetwork Blog