Redesigning a Resource Generation Strategy During the Pandemic

In the middle of a pandemic, we may be forced to redesign a resource generation strategy for what makes sense now. What is one thing in our minds we should never let go of?  Relationships.

We know that grant-based fundraising will continue to evolve as many funders make structural changes and shift their priorities. At the same time, digital communication and engagement are increasingly important to analyze, explore, and reassess for future growth. In addition, while shoring up and engaging past individual contributors, many folks will need to seek new income sources.

In the midst of all these changes, what remains constant is the incredible power and performance that comes from maintaining regular and direct communication with your supporters, including followers, volunteers, and donors. They are a critical part of your eco-system.  Be open to their input on your organization's future.

Relationships matter. Maintaining connectivity can help you thrive.

#fundraising #change #development #redesign #future #strategy