Avoid One Crucial Online Video Mistake

Since last March, organizations and businesses have uploaded more online video content than ever before.

This means that some excellent, informative content can easily be lost within the myriad of options viewers now have at the ready, often at no cost.

Programs and conferences, town hall meetings, advocacy campaigns, and testimonials are all available online. A good % of the posted content, live or asynchronous, consists of videos 30, 60, 90 minutes long -- or even longer.

That's great for folks with a lengthy attention span, and free time to sit in front of a screen. But what about the people you want to reach that are new to your organization, and those that are either time-crunched, all zoomed-out, or both?

A long video can be off-putting, especially for someone new to your company or cause.

Try this:

Immediately after posting live content, take a few minutes to review it and identify one     to three excerpts (10 seconds, 30-60 seconds, 3-7 minutes) and then share those as highlights on social media and your website. Add in branded slides at the front and back to draw viewers to your website.

Social media metrics show views from followers significantly rise with shorter clips, enabling organizations to garner new eyeballs to cultivate for future support.