Posts in 'strategy'

With a plethora of national and international – not to mention local – commemorations these days, it can prove impossible to avoid a conflict. Today is World AIDS Day, but it is also Giving Tuesday. Many charities that serve people living with HIV are creatively integrating the two. In November, a...

Creating environments where the values of diversity and inclusion can thrive is not just good ethical practice, it’s also shown to have a positive impact on your bottom line. An anecdote: In 2015, I partnered with US Trust/Bank of America's Peggy Goldfarb to provide an estate planning conversation...

30 Rockefeller Plaza in Midtown Manhattan was completed in 1933. The art deco treasures found both outside and within are spectacular. Embedded within the architecture, you can discover the celebration of capitalism juxtaposed with messages of humanity and spirituality, which reflected the...

Phew, what does all that even mean? While there are distinctive approaches to each of the above processes, each one represents a variation of exploring your capacity to create aspirational plans with achievable results. Five Reasons for Why in the World Should You Do This : ** Planning a campaign? *...

++ 40% of 7,004 donors surveyed say they gave through Facebook and 12% through Instagram ++ 1/3 have given to nonprofits outside the country ++ 1/3 say email is the communication tool most inspiring to donors to give ++ 57% of donors in Canada and the U.S. are enrolled in a recurring giving program...

Learn to love ( or at least come to terms with ) them or you may be lost without them: 1. Monthly giving tools and automatic renewal processes 2. Seamless website-CRM integration and data cleansing practices 3. Virtual events/components to events and engagement before, during, and after the...

What’s your approach to reach non-donors or prospects who haven’t yet purchased from you? There’s been a great deal of research on influencing non-donors : * Many lack the financial resources * Some volunteer instead of giving * Others expend residual income on loved ones * A core may perceive that...

Scoring donors and business prospects is a little bit art and a dose of science. Building or changing a score is best done with data that correlates with gifts. Determine what qualities and behaviors most correlated with contributions or sales. The list should not be exhaustive – start small so you...

[originally posted earlier this fall] You can embark on the trail to greater revenue through publicly available research findings, asking your own supporters, and surveying your stakeholders. ++ An example of recently conducted research* of 1,000 respondents who gave $100 or more in 2019 provided...

Here's what I am observing: ==> Some groups are embarking on new strategic plans because their previous plan has recently expired, or will soon expire. ==> Some nonprofits are revamping their strategic plans—or amending their priorities and strategy—in light of the pandemic, with broad economic and...