With turmoil in a year without precedent, how do you find the road map for end of year giving?

[originally posted earlier this fall]

You can embark on the trail to greater revenue through publicly available research findings, asking your own supporters, and surveying your stakeholders.++

An example of recently conducted research* of 1,000 respondents who gave $100 or more in 2019 provided some answers.

I’ve captured three key points to get you started below. You can click here (https://lnkd.in/enQEsfC) to access the findings or request the full report:

* 80% of donors intend to give the same or more in 2020 as they did in 2019

* 39% of donors increased their online giving already in 2020

* Donors with public health concerns about COVID-19 express a higher propensity to give the same or more this December

++Let me know if you want help to better understand your own donors

*Source: Dan Parks, Chronicle of Philanthropy, covered research commissioned by RKD Group & The Nonprofit Alliance, conducted by market research firm McQueen Mackin & Associates