Some online giving trends are here to stay.

Learn to love (or at least come to terms with) them or you may be lost without them:

1. Monthly giving tools and automatic renewal processes

2. Seamless website-CRM integration and data cleansing practices

3. Virtual events/components to events and engagement before, during, and after the gathering

4. Integration of social media into fundraising -- and following up with the donors within six months of including them in your messaging

5. Segmentation, segmentation, segmentation.

Did I mention segmentation?

Your turn ==> What online giving trends do you believe we need to strengthen or incorporate within the next two years?

Image source: TIAA-CREF 2017