Wisdom and Knowledge Shall Be the Stability of Thy Times

30 Rockefeller Plaza in Midtown Manhattan was completed in 1933. The art deco treasures found both outside and within are spectacular. Embedded within the architecture, you can discover the celebration of capitalism juxtaposed with messages of humanity and spirituality, which reflected the Rockefeller family's collective sense of the world at the time. I can get a clear sense of what they valued from examining the building itself.

If it were built today, would this structure arise in the same way?

What would or can you do to integrate and institutionalize your values into your physical space?

I encourage those who are developing their startups—both for-profit and nonprofit—to imagine how they and their colleagues and stakeholders can incorporate images, art, and messaging to reinforce their mission, values, and vision for those they serve and engage.

How do you incorporate your own mission within your space?