Why Do I Reuse, Recycle, Repurpose Online Material?

Research shows, most readers do not fully absorb an impact story placed in an email or social media.

Reinforcement of a message through multiple mediums such as social media, web, print, text, phone, or more helps with branding and memory.

Graphics, charts, photos, stories, narratives found only in paper documents are not seen elsewhere and are worth placing online, even if a small percentage has already come across the same material. 

The #scientific #research about which I became familiar around the benefits of repurposing #content has only increased my interest and practice of distributing excellent content in as many audience appropriate locales as possible.





#fundraising #marketing #branding #communications