Yesterday, YouTube sent a message at 10:18 p.m. indicating an immediate term of service update
The changes are not particularly consequential; however, I was reminded that YouTube has a program for #nonprofits.
Why should you care to have a presence on YouTube?
● 2 billion users worldwide
● #2 used search engine to find new things
● 79% of internet users have YouTube account
● Video content distribution and viewing has skyrocketed in 2020
● More than half of all videos viewed are under 2 minutes long, most of them produced by a smartphone.
My recommendation: prepare to enhance or create your organization's brand presence on YouTube in 2021. It is a highly effective channel to attract new followers and further cultivate your current supporters.
Julia Campbell, a social media and digital consultant to nonprofits, has a terrific resource called Video for Nonprofits: https://www.pinterest.com/juliagulia77/video-for-nonprofits/