Want a quick jumpstart on crafting a fundraising ask?

Trends in technology, style, websites, and the like certainly come and go.

However, one constant remains: storytelling.

Feeling a little stuck in this area? Here’s a short checklist of questions to help spark your storytelling:

A. Can you aim to inspire empathy in your audience?

B. Do you have an image, infographic, photo, or video that can generate views? If not, how can you get one?

C. What if you center your story around one person, and show how your organization addressed their needs?

Storytelling is more art than science, and while these questions don’t sum up all available approaches to crafting a case to inspire potential supporters, they present a framework for getting started.

What other questions come to mind to help you to jumpstart your writing?