Posts in 'storytelling'

Trends in technology, style, websites, and the like certainly come and go. However, one constant remains: storytelling. Feeling a little stuck in this area? Here’s a short checklist of questions to help spark your storytelling: A. Can you aim to inspire empathy in your audience? B. Do you have an...

What’s your approach to reach non-donors or prospects who haven’t yet purchased from you? There’s been a great deal of research on influencing non-donors : * Many lack the financial resources * Some volunteer instead of giving * Others expend residual income on loved ones * A core may perceive that...

Cultivating and stewarding supporters to contribute to your cause could be described as equal parts magic, reason, and spirit. I’d like to suggest another term to consider: relatable engagement. Have you seen an example of a remarkable campaign presence online? I have seen brilliance in the...

What is it about sitting around a campfire or a fire pit that lends itself so naturally to storytelling, laughter, and deep conversation? We’ve probably all found ourselves in such a setting, exchanging stories with good friends or family. Something about these moments—when we’re relaxed, unhurried...