I know the first step is often the hardest. Here are six tips, plus a few resources, on getting started with fundraising videos.

Fundraising #research confirms what you already know about late December - a healthy share of #donations arrive for a high % of nonprofits.

Plus, compelling #video attracts eyeballs and pulls heartstrings. First, the 6 tips:

1. Focus on your #audience and the #platformstrategy.
2. Identify the storyteller & create your ask.
3. Secure a camera (or phone, laptop) you can use.
4. Test the #message with your team.
5. Deliver on social media, email, and on your website.
6. Track, #measure, and #evaluate.

And a few online resources and blogs worth exploring: Wild Apricot, NonprofitPRO, Elizabeth Fitzgerald, CFRE, IOM, and Nonprofit Tech for Good.

Concerned about time? That's coming next. {Third #fundraising post in a series}

Photo credit @CookiethePom