Exploring Qualitative Surveys of Supporters & Donors

Among the many wonderful reasons to #survey #donors:

**** 1. Many #membership-based #organizations make great use of surveys to assess how #benefits are valued 

**** 2. When new#staff arrive, and they do not yet know the donors, brief surveys can help ahead of meeting with their prospect pool

**** 3. Surveys can help a #donor reimagine or rediscover what they find compelling about your #nonprofit or help to inform them about an upcoming #campaign

~~~~> While there are many other valid uses of qualitative surveys, one of the key “buts” is for us to be sure we are ready to make use of the #data and to thank everyone for their input. 

>>>> When organizations do not let people know how the data was used, or even if it was used, any positive results can revert to having a net negative impact.

=====> What other reasons do you use a survey?

**** Inbox me on LinkedIn linkedin.com/in/perrymonastero - let's set up a survey for your group today.