Board Members and Nonprofit Leaders: Take advantage of 3 fundraising trends & generate increased revenue.

Today I invite you to examine three important five-year trends that I believe will continue, regardless of where the pandemic economy takes us:

1. Fundraising growth through social media continues to rise.

[Don't forget about YouTube as a fundraising tool, now the world’s second largest search engine.]

2. Peer-to-Peer Fundraising is still on the rise via online platforms.

[Give your followers and supporters shareable images to inspire giving and spread your message more effectively.]

3. Monthly/Recurring Giving Increases Continue to be a Donor Preference.

[Do you allow automatic transfers in addition to multiple credit card options? Do you have a low enough (under 2.4%) transaction rate?]

Sources: Salesforce Nonprofit Trends Report, 2019 Global NGO Technology Report, Blackbaud Luminate Online Benchmark Report 2019, and more.