Posts in 'campaigns'

Infusing and integrating a rt into philanthropic campaigns can raise more money—and some leaders do this exceptionally well. Some leaders are what I call anthropologists. They learn what motivates a particular group, and identify messaging and symbols that bring communities together for a cause...

There are more significant donors in your midst than you may realize. Consider these opportunities: 1. Donation Page: Does your online giving page encourage or default to a monthly option? >> Set-up/update your online monthly giving form. Be sure to include ACH (e-check) payments. >> Have a few of...

Today I invite you to examine three important five-year trends that I believe will continue, regardless of where the pandemic economy takes us: 1. Fundraising growth through social media continues to rise. [Don't forget about YouTube as a fundraising tool, now the world’s second largest search...

Everyone in my line of work should have a data and mapping friend like Dave. Quickly, let me tell you why. ++ > He navigates and manipulates numerical modeling of big data systems to help a campaign sift through the noise of information, and locate the signals they need. ++ > His responsive...

What are you doing to take advantage of your natural strengths in resource generating – while also evaluating the results of specific actions? Do you have a solid understanding of why your supporters (media, donors, followers, subscribers, volunteers) are initially drawn to, and continually...

Cultivating and stewarding supporters to contribute to your cause could be described as equal parts magic, reason, and spirit. I’d like to suggest another term to consider: relatable engagement. Have you seen an example of a remarkable campaign presence online? I have seen brilliance in the...