Fundraising as Art & Science
What are you doing to take advantage of your natural strengths in resource generating – while also evaluating the results of specific actions?
Do you have a solid understanding of why your supporters (media, donors, followers, subscribers, volunteers) are initially drawn to, and continually committed to your organization?
Have you asked them? If so, *how* have you asked them and are you sure your methods got you the answers you deserve?
Relationships matter most in fundraising. How you engage those relationships is a very close second when it comes to increasing revenue. When explored with a critical eye, your organization will learn what makes your organization “sticky” and meaningful to those that give. You can also learn more about how they want to engage and when they want to hear from you.
Let's talk about how you can assess the results you are getting and explore other opportunities for growth.