Posts in 'donors'

The question of how to expand your base of financial supporters comes up all the time – whether you’re a small and scrappy startup or a large, well-established organization. Before we examine some of your best options to build a mailing list of verifiably interested supporters, let's take a look at...

There are more significant donors in your midst than you may realize. Consider these opportunities: 1. Donation Page: Does your online giving page encourage or default to a monthly option? >> Set-up/update your online monthly giving form. Be sure to include ACH (e-check) payments. >> Have a few of...

I love working with mission-focused individuals who aim to bring together as many resources as possible: like carefully assembling a puzzle. My job is helping them to discover the many ways in which new and current revenue streams can be developed and sustained. It’s important to consider the...

The time to plan direct mail production is now, if your organization relies on a significant amount of seasonal revenue late in the year. Place a tickler file note for yourself for your spring mailer. Rinse and repeat right after April 15, 2021. A. Drop Date - 2020 election mail peaks on November 2...

1. Reengage LYBUNTs*: Determine the largest donors (or past sponsors if you wish) who gave by August in 2018 and 2019 but haven’t given yet this year. Identify 10 people you haven't yet connected to in real time in 2020. Reach out and share updates about the impact of your organization during the...

Everyone in my line of work should have a data and mapping friend like Dave. Quickly, let me tell you why. ++ > He navigates and manipulates numerical modeling of big data systems to help a campaign sift through the noise of information, and locate the signals they need. ++ > His responsive...

What are you doing to take advantage of your natural strengths in resource generating – while also evaluating the results of specific actions? Do you have a solid understanding of why your supporters (media, donors, followers, subscribers, volunteers) are initially drawn to, and continually...