Creating authentic connections

Do you want to create more close and authentic connections to your organization with a greater number of people?

Try video messages, which improves email engagement metrics.

Research consistently shows – and practical studies underscore the current status of effectiveness - that video messaging in emails, texts, and on websites can enhance your ability to reach an audience.

I’ve tried this personally and with some success.  My own experience (and the bulk of research) seems to indicate that with video shorter is better.

The beauty is that you do not need a production team to put together a powerful video. [Except in the case of formal, large scale campaigns – in which case I believe production quality does make a difference.]

Whatever the case, if you’re looking for a way to stand out, tell a story, cultivate your supporters in a personal, organic way – try incorporating video.