Posts in 'impact'

Phew, what does all that even mean? While there are distinctive approaches to each of the above processes, each one represents a variation of exploring your capacity to create aspirational plans with achievable results. Five Reasons for Why in the World Should You Do This : ** Planning a campaign? *...

What’s your approach to reach non-donors or prospects who haven’t yet purchased from you? There’s been a great deal of research on influencing non-donors : * Many lack the financial resources * Some volunteer instead of giving * Others expend residual income on loved ones * A core may perceive that...

Scoring donors and business prospects is a little bit art and a dose of science. Building or changing a score is best done with data that correlates with gifts. Determine what qualities and behaviors most correlated with contributions or sales. The list should not be exhaustive – start small so you...

You can do both simultaneously. Should you skip the strategy development part, it’s true that your short-term return might be higher. And yes, asking individuals around you and identifying the low-hanging fruit from institutional funding makes sense right now. Do it and graciously thank them for...

I believe that knowing our why is essential to living our dreams. Years ago I grew immensely attracted to the concept of building a legacy as a young emerging leader. What would I be able to create for the world, I asked myself? I found inspiration in organizations, particularly some that had vastly...

Research on nonprofit organizations of all sizes during the Great Recession confirmed that those who maintained consistent communication and fundraising activities throughout the period enjoyed significantly greater revenue success after two years' time. Juxtapose that lesson learned a dozen years...