During the pandemic, are you forging ahead with fundraising or embarking on the path to building a new strategy? Or both?

You can do both simultaneously.

Should you skip the strategy development part, it’s true that your short-term return might be higher.

And yes, asking individuals around you and identifying the low-hanging fruit from institutional funding makes sense right now. Do it and graciously thank them for their support.

However, without designing a larger strategy, you will likely waste more energy long-term on the less-than-the-best matches of funding for your mission.

You can build the airplane while flying it.

Many nonprofits are taking the time to find the new sweet spots of the future: ongoing, sustainable program revenue, grants, and individual support.

The key to cutting corners, strategically, is to have an understanding of the marketplace of funding, both from households and institutions, along with what your peers have accomplished through revenue generation.

Want to step up your funding strategy?

Give me a call and let's establish your new path.