Posts in 'charity'

With a plethora of national and international – not to mention local – commemorations these days, it can prove impossible to avoid a conflict. Today is World AIDS Day, but it is also Giving Tuesday. Many charities that serve people living with HIV are creatively integrating the two. In November, a...

What’s your approach to reach non-donors or prospects who haven’t yet purchased from you? There’s been a great deal of research on influencing non-donors : * Many lack the financial resources * Some volunteer instead of giving * Others expend residual income on loved ones * A core may perceive that...

Years ago, I read a news article about the various ways that fundraisers were compensated. True to the American way, the opinions of those interviewed were varied. The story covered bonuses, set percentage commissions, "finder's fees," flat raises, and the decisions that CEOs were making on...