Blog

Infusing and integrating a rt into philanthropic campaigns can raise more money—and some leaders do this exceptionally well. Some leaders are what I call anthropologists. They learn what motivates a particular group, and identify messaging and symbols that bring communities together for a cause...

Learn to love ( or at least come to terms with) them or you may be lost without them: 1. Monthly giving tools and automatic renewal processes 2. Seamless website-CRM integration and data cleansing practices 3. Virtual events/components to events and engagement before, during, and after the gathering...

Why is the entity needed? How will you innovate? What problems will you solve? I recently met Walinase Nyirongo , Founder of Forces Trust Zambia . His seed idea came from his service with British Forces in Afghanistan, seeing firsthand the resulting programs that veterans require. There he realized...

What’s your approach to reach non-donors or prospects who haven’t yet purchased from you? There’s been a great deal of research on influencing non-donors : * Many lack the financial resources * Some volunteer instead of giving * Others expend residual income on loved ones * A core may perceive that...

Scoring donors and business prospects is a little bit art and a dose of science. Building or changing a score is best done with data that correlates with gifts. Determine what qualities and behaviors most correlated with contributions or sales. The list should not be exhaustive – start small so you...