How do you Amend or Build a Predictive Score for Donor, Revenue, and Grant Funding Prospects? Why do it?

Scoring donors and business prospects is a little bit art and a dose of science. Building or changing a score is best done with data that correlates with gifts.

Determine what qualities and behaviors most correlated with contributions or sales. The list should not be exhaustive – start small so you can measure your approach.

Suggested components of a score can include:

* attendance at an event
* connection to staff or board members
* opting in to receiving newsletters
* current or past volunteer
* contributions to similar causes
* strong financial ability to give      

The use of a score can help you determine where to emphasize staff time for maximum revenue results.

Scoring is best used when you are fortunate to possess more strong prospects than you can individually cultivate.

Many more factors for scoring exist. To help you get started, or to evaluate your current scoring process and strategy, send me a message.

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