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4 Options to Ethically Garner an Impact Testimonial {Final post in series} 1. Invite clients or supporters of your organization to self-nominate and share a testimonial via your website, email, social media, or with a sign in your space. This can avoid the awkward power imbalance of frontline staff...

Resources below plus 5 tips to get it done quick: 1. Got #content from #blogs or previous email newsletters? Repurpose by talking to the subject or source of the material. 2. Got a key #volunteer you know well? Next time you chat, ask them to record themselves talking for 20 seconds about why they...

Fundraising #research confirms what you already know about late December - a healthy share of #donations arrive for a high % of nonprofits. Plus, compelling #video attracts eyeballs and pulls heartstrings. First, the 6 tips: Focus on your #audience and the #platformstrategy . Identify the...

"Our peers have a production budget; we do not." "I don't know how to get started." "Who has the time?" "I don't have access to impact stories." Let’s begin with reason #1 above: Assume you have a $0 budget. No worries. Simply use your smartphone or record a video chat on your computer. Research...

Here are some of the thoroughly, reliably, and objectively researched findings about video versus text: Video has higher memory retention rates over text and still images. Open rates and video share rates are significantly higher; unsubscribe rates are much lower. Viewers trust a video message much...