Blog

I love working with mission-focused individuals who aim to bring together as many resources as possible: like carefully assembling a puzzle. My job is helping them to discover the many ways in which new and current revenue streams can be developed and sustained. It’s important to consider the...

The time to plan direct mail production is now, if your organization relies on a significant amount of seasonal revenue late in the year. Place a tickler file note for yourself for your spring mailer. Rinse and repeat right after April 15, 2021. A. Drop Date - 2020 election mail peaks on November 2...

Today I invite you to examine three important five-year trends that I believe will continue, regardless of where the pandemic economy takes us: 1. Fundraising growth through social media continues to rise. [Don't forget about YouTube as a fundraising tool, now the world’s second largest search...

To mix it up a bit, and on a whim, I downloaded the Virtual Blue Box Cafe image for a recent Zoom meeting. While I will probably refrain using the branded background again and not ultimately carry the marketing load and legwork for Tiffany & Co., I have to admit the power of the company's color...

What in the world is a wine window? Created during the plague hundreds of years ago, long since shuttered, wine windows are being repurposed during COVID-19 to serve up gelato, coffee, wine, and other household goods. Amazing. Who would have thought? Some historic traditions could likewise be...