Blog

The time to plan direct mail production is now, if your organization relies on a significant amount of seasonal revenue late in the year. Place a tickler file note for yourself for your spring mailer. Rinse and repeat right after April 15, 2021. A. Drop Date - 2020 election mail peaks on November 2...

Today I invite you to examine three important five-year trends that I believe will continue, regardless of where the pandemic economy takes us: 1. Fundraising growth through social media continues to rise. [Don't forget about YouTube as a fundraising tool, now the world’s second largest search...

To mix it up a bit, and on a whim, I downloaded the Virtual Blue Box Cafe image for a recent Zoom meeting. While I will probably refrain using the branded background again and not ultimately carry the marketing load and legwork for Tiffany & Co., I have to admit the power of the company's color...

What in the world is a wine window? Created during the plague hundreds of years ago, long since shuttered, wine windows are being repurposed during COVID-19 to serve up gelato, coffee, wine, and other household goods. Amazing. Who would have thought? Some historic traditions could likewise be...

1. I miss the adrenaline rush of arriving at a special place, setting up our tables, tents, and materials in time for the crowds arrive. 2. I miss the opportunity of being in the presence of thousands of new people who will have the opportunity to learn about my organization for the first time. 3. I...