Posts in 'fundraising'

Whether you are working for a nonprofit or servicing them as a consultant or vendor, today’s blog post outlines a four-step process for investigating the next chapter in your career. Now is a great time to evaluate your options and to pursue your career dreams even though a summer month job search...
Here are some of the thoroughly, reliably, and objectively researched findings about video versus text: Video has higher memory retention rates over text and still images. Open rates and video share rates are significantly higher; unsubscribe rates are much lower. Viewers trust a video message much...
The greatest offenders of bilking donors are telemarketing firms that call on behalf of sham nonprofits in states across the nation. Their actions harm the nonprofit industry as a whole and bring suspicion to those of us who provide fundraising strategy, planning, and direct resource generation on...
Trends in technology, style, websites, and the like certainly come and go. However, one constant remains: storytelling. Feeling a little stuck in this area? Here’s a short checklist of questions to help spark your storytelling: A. Can you aim to inspire empathy in your audience? B. Do you have an...
Former interns, fellows, volunteers, and others who gave of their time are terrific individuals to keep connected to your cause. These individuals have seen firsthand the positive impact that a program, service, or training has had on your clients, students, patients, or beneficiaries. What if you...
The care and feeding of the wide variety of board members found in your aquarium is essential to nurture growth in fundraising. The different species of board members providing the legal and financial backbone of nonprofit organizations are as diverse as the fish found in the National Aquarium. Like...
Phew, what does all that even mean? While there are distinctive approaches to each of the above processes, each one represents a variation of exploring your capacity to create aspirational plans with achievable results. Five Reasons for Why in the World Should You Do This: ** Planning a campaign? **...
++ 40% of 7,004 donors surveyed say they gave through Facebook and 12% through Instagram ++ 1/3 have given to nonprofits outside the country ++ 1/3 say email is the communication tool most inspiring to donors to give ++ 57% of donors in Canada and the U.S. are enrolled in a recurring giving program...
Infusing and integrating art into philanthropic campaigns can raise more money—and some leaders do this exceptionally well. Some leaders are what I call anthropologists. They learn what motivates a particular group, and identify messaging and symbols that bring communities together for a cause...
Learn to love (or at least come to terms with) them or you may be lost without them: 1. Monthly giving tools and automatic renewal processes 2. Seamless website-CRM integration and data cleansing practices 3. Virtual events/components to events and engagement before, during, and after the gathering...